| Successfully launched ongoing campaigns designed to discourage non-cable competition from an established hotel-motel market. A successful, ongoing campaign for ten years. |
Bi-lingual promotions of new services and package options. Total campaign resulted in 42% new product tier penetration for existing customers.
A parallel promotion for non-subscribers netted similar results. |
Simultaneously introduced digital service and a new cable operator. This marketing strategy ensured positive, initial awareness of the service improvements available from the new provider. Achieved over 3% lift in a high seasonal and senior citizen area. |
