| Integrated provider into the community by creating holiday campaigns that benefit local charities while increasing both basic and HBO penetration. |
Successfully launched conversion initiative resulting in turning seasonal into year-round customers. Subsequently converted "year-round, seasonal customers" into digital customers with over a 2% lift in the first season. |
Develop strategy to introduce new channels and services along with rate adjustments. Approach reinforced both value and product. Results minimized negative impact while increasing penetration of digital and premium services. |
